About — S.Germain | One Person, a Decade in STR

Who I Am

S.Germain is not an agency. It is one person — me — with more than ten years of hands-on experience in short-term rentals.

I have done every job there is to do. I have washed bedlinens at 2 a.m. for a same-day turnover. I have unclogged stuffed toilets at 6 a.m. before a guest check-in. I have handled angry neighbours, broken boilers, and platform disputes that dragged on for weeks.

I have also developed and executed a pricing and positioning strategy that saw a single property increase its annual turnover by 120% — from under €40,000 to over €88,000 in one year. That's not theory. That's what happens when you understand the business from the linen closet to the balance sheet.

I started S.Germain because I believe property owners should keep what they earn, and that any advisor who takes money before delivering value does not deserve the title. My commission-only model means I only get paid when your revenue actually goes up.

How I Work

There is no junior team, no outsourced call centre, and no account manager who needs to "check with the director." When you work with S.Germain, you work directly with me.

My approach combines algorithmic pricing intelligence with the kind of operational judgment you only get from having cleaned the rooms yourself. I know which amenity upgrades actually move the needle on review scores. I know which photo angles platforms reward in search. I know when a €10 price drop fills a gap night and when it signals desperation.

Every pricing recommendation, every listing rewrite, and every audit report is reviewed and signed off by me personally. The result is a service that is precise, personal, and completely aligned with your interests — because if you do not earn more, I do not earn at all.

My Values

The principles that guide every decision I make.

I.

Aligned Incentives

I only earn when you earn. No retainers, no hidden fees, no setup costs. My success is literally your success.

II.

Radical Transparency

You see every number I see: baseline calculations, uplift attribution, commission breakdowns. No black boxes.

III.

Speed to Value

Most clients see measurable results within 14 days. My full audit and listing rewrite are delivered within 72 hours of onboarding.

IV.

Owner Control

We discuss floor and ceiling prices. You approve every listing change. You can cancel anytime with 30 days' notice.

My Story

From cleaning rooms to building a revenue model that only wins when owners win.

2016–2017

The Foundation

Started with a small portfolio of city apartments. Learned the business from the ground up: laundry logistics, guest communication, maintenance scheduling, and the fine art of making a stranger feel at home.

2017–2019

The Operator

Took over full management of multiple properties. Handled everything from plumbing emergencies to pricing disputes. Built my first manual pricing spreadsheets after realising the owners were leaving thousands on the table every month.

2020–2022

The Turning Point

The pandemic nearly ended everything. Bookings dried up, properties sat empty, and I was days away from walking away from the business entirely. I had spent years building my reputation, and it felt like it had evaporated overnight. Then one of my few remaining clients — a host who had stuck with me through the worst of it — introduced me to a friend of his who owned a large portfolio of properties and was looking for someone who understood both the operational grind and the revenue strategy. That introduction changed everything. I went from fighting for survival to managing a portfolio that gave me the breathing room to think long-term.

2023–2024

The Strategist

Developed and executed a comprehensive pricing and positioning strategy for a single property that increased its annual turnover by 120%. That success proved the model: deep operational knowledge combined with disciplined pricing outperforms generic agency advice every time. The results were consistent: 30–60% revenue uplift within 90 days, with zero-risk pricing for the owner.

2025–2026

S.Germain

Launched S.Germain as a formal commission-only service. Added listing optimization and guest-attractiveness audits. The name reflects what I do: revenue alchemy — turning underperforming properties into high-yield assets through a combination of data, experience, and relentless attention to detail.

Meet the Founder

One person. One standard. One incentive: your revenue growth.

Founder, Jože Svetičič

Revenue Alchemist

More than a decade in short-term rentals. I have cleaned the rooms, fixed the toilets, calmed the guests, and built the pricing models. Now I put all of that experience to work for property owners who want to earn more with zero-risk pricing.

I take on a limited number of clients at any given time so that every property gets my full attention. If you are looking for a faceless agency, I am not it. If you are looking for someone who has literally done every job in this business and now wants to apply that knowledge to your bottom line, let's talk.